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Rolls-Royce: the best car in the world, and the price of saying so

For most of the twentieth century one company defined what a motor car could aspire to be, and priced it accordingly. Rolls-Royce built the Silver Ghost that earned the best-car-in-the-world title, the pre-war Phantoms that carried empires, and the Silver Cloud and Silver Shadow that carried the title into the modern age, all while its aero engines won the Battle of Britain. Below, the classic Rolls-Royces we cover and the story of the standard every other maker measured itself against.

A silver Rolls-Royce Silver Cloud saloon, UK-registered, parked on a tree-lined London street
A Silver Cloud on a London street: the last of the separate-chassis Rolls-Royces, and still the shape most people picture.

Every marque on this site competed against rivals; one competed against its own definition of perfection. From the Silver Ghost that the press crowned the best car in the world in 1907 to the Silver Shadow that democratised the badge, classic Rolls-Royce cars were engineered to a standard rather than a price, and the survivors now span the widest value range in the hobby, from million-pound coachbuilt Phantoms to the most affordable grand luxury motoring on sale. This page indexes our Rolls-Royce guides and the story behind the radiator.

The Ghost and the title

Henry Royce’s engineering perfectionism met the Hon. Charles Rolls’ salesmanship in 1904, and by 1907 their 40/50hp model, nicknamed Silver Ghost, had settled the company’s destiny: a 14,371-mile officially observed reliability run without involuntary stops persuaded the motoring press to crown it the best car in the world, a title the company spent seventy years defending. Ghosts served as armoured cars in the Great War, carried Lawrence across Arabia, and survive today as some of the most valuable veteran machinery anywhere, individually documented by a club scene of scholarly depth.

A silver 1909 Rolls-Royce Silver Ghost with registration R 1909 displayed in a museum
A 1909 Ghost preserved: 40/50 horsepower, near silence, and a reputation built on reliability runs.Photo by Dave Hamster / CC BY 2.0

Rolls-Royce at auction

Sold prices4,296 recorded sales since 1988

What a classic Rolls-Royce sells for at auction

Median sale, 2025
£23,290 Down from £27,000 in 2021
Sales in 2025
320 378 in 2022, the most we have recorded
Sold when offered
70.2% Of the cars put up for auction since 1988
The record
£4.7m Silver Ghost, Bonhams, June 2012
Every Rolls-Royce model's prices ›

Phantoms, small horsepower and the coachbuilt age

Between the wars Rolls-Royce built chassis and the great coachbuilders built everything above: Phantoms I, II and III carried maharajahs and monarchs in Hooper, Barker and Mulliner bodywork, while the small-horsepower 20hp, 20/25 and 25/30 brought the standard to the professional classes. The same Derby works developed the Merlin aero engine that would power Spitfire and Hurricane, aviation discipline feeding the cars throughout. Pre-war Rolls-Royce ownership today is coachwork connoisseurship, every body a one-off story, and the club registers read like social history.

A black 1932 Rolls-Royce 20/25 limousine with coachwork by Rippon Brothers at a classic car show
A 20/25 in Rippon coachwork: between the wars, Rolls-Royce built chassis and artists built the rest.Photo by SG2012 / CC BY 2.0

Crewe and the modern classics

Post-war production moved to Crewe and, gradually, to complete cars: the Silver Dawn and Silver Wraith bridged the coachbuilt age, and the Silver Cloud of 1955 perfected it, the last and loveliest of the separate-chassis Rolls-Royces. The 1965 Silver Shadow then modernised everything at once, monocoque construction, disc brakes, high-pressure hydraulics, and became the most successful Rolls-Royce ever built, with the Corniche and Camargue as its coachbuilt companions and the Silver Spirit and Spur carrying the line to the nineties. Those two model guides anchor this silo; the coachbuilt-era stories join them on the shelf ahead.

A white Rolls-Royce Corniche fixed-head coupe parked by a show field
A Corniche: the coachbuilt tradition carried into the Shadow era by Mulliner Park Ward.Photo by nakhon100 / CC BY 2.0

Bankruptcy, Bentley and the badge

The company’s crises were never the cars’ fault: the 1971 bankruptcy came from the RB211 jet engine’s development costs, after which the car division sailed on separately under its own flag and then Vickers’. Bentley, bought from the receiver in 1931, spent the Crewe decades as the sporting twin, the S-series and T-series sharing nearly everything with Cloud and Shadow, until the 1998 auction sent the marques to different German custodians, the Rolls-Royce car name passing to BMW’s Goodwood operation from 2003. Our coverage ends where Crewe’s hand-built classic era does; the Bentley side of the family has its own hub.

Owning a classic Rolls-Royce

The ownership rule inverts the purchase price: buying can cost less than a used hatchback, running costs answer to the badge. Shadow-era hydraulics demand specialist fluency, coachbuilt restoration is measured in craftsman-years, and the marque’s fabled durability was always conditional on the maintenance schedule being honoured. The specialist network is superb, the clubs are institutions, and our measured record across the classic era, more than 4,200 sales at a £27,600 median, shows a market with room at every level. The model guides carry the detail; the constant is that history files outrank chrome.

More photos

Quick answers

Frequently asked questions

Why is the Spirit of Ecstasy on every Rolls-Royce?

The flying lady mascot was commissioned in 1911 from sculptor Charles Sykes, who modelled her on Eleanor Thornton, secretary and muse of pioneer motorist Lord Montagu, after owners had taken to fitting frivolous mascots the company disliked. She has crowned every radiator since, kneeling in some eras, and remains the most famous emblem in motoring, protected by the company with famous vigilance.

Was the Silver Ghost really the best car in the world?

The title began as press verdict rather than slogan: the 40/50hp Silver Ghost of 1907 proved so smooth, silent and unbreakable, including a 14,371-mile reliability run under official observation, that the motoring press crowned it the best car in the world, and Rolls-Royce spent the next seventy years defending the phrase. Surviving Ghosts are now among the most valuable veteran cars anywhere.

What is the difference between classic Rolls-Royce and Bentley?

From 1931, when Rolls-Royce bought Bentley from the receiver, the two marques increasingly shared engineering: by the post-war era a Bentley was substantially a Rolls-Royce with a different radiator and sporting positioning, the S-series twinning the Silver Cloud and the T-series the Silver Shadow. The marques separated again in 1998 under different German owners; our classic guides treat the Crewe-era pairs as the siblings they were.

Why did Rolls-Royce go bankrupt in 1971?

The cars were innocent: the collapse came from the aero-engine side, where development costs of the RB211 jet engine overwhelmed the company. The government nationalised the aero business for its strategic value, and the car division was floated separately in 1973 as Rolls-Royce Motors, passing to Vickers in 1980 and finally, in the 1998 auction, into the BMW-Volkswagen split that gave the car marque its current German-backed era.

Are classic Rolls-Royces expensive to own?

Purchase can be astonishingly cheap, the Silver Shadow's measured median sits under £10,000, but maintenance is priced to the radiator badge: specialist labour, complex hydraulics on Shadow-era cars, and coachbuilt restoration on earlier ones can each exceed a car's value. The rule across our guides: buy on documented maintenance history above all, because a neglected Rolls-Royce is the most expensive cheap car in the hobby.